Free starter kit
Sign up for the Elements of Money™ and you’ll receive a free Starter Kit, designed to help you launch the program with ease. Each Starter Kit includes the following:
- Elements of Money logo files
- Newsletter and web article (MS Word)
- Flyer and poster (PDF)
- Event flyer (PDF)
- Web banner and button
- Direct mail letter to parents (MS Word)
- Direct mail letter to grandparents (MS Word)
- Transition letter from kids’ club to teen club (MS Word)
- Transition letter from existing teen club to new Elements program (MS Word)
Direct mail campaigns
We have ready-to-go campaigns designed to create brand awareness, acquire new members, increase product penetration and encourage parents to open accounts for their family members. Campaigns can be launched at any time throughout the year. Learn more.
Access the most comprehensive, response-driven youth database available—over 38 million active high school, college and young adult consumers, and their parents. Available for email, postal and SMS.
Product and services brochure
(print and electronic)
A traditional, yet effective, way to provide product information for your youth members. Compliment your printed brochure with an electronic PDF that can be emailed or downloaded from your website.
(print, electronic and email)
The Elements of Money™ quarterly newsletter is filled with topical articles that your young members will enjoy to read. Each issue is designed to appeal to the youth market, boost financial literacy and raise credit union awareness.
Life events postcard series
Drive your youth promotions with ready-to-go postcards. We align life event milestones with product benefits to make an emotional connection with your members. Products include student checking, debit cards, savings, credit cards, and online banking/account access.
Parent postcard series
Don’t forget the gatekeepers! Parents are a critical component in your youth marketing plan. We have targeted postcards that will encourage parents to open an Elements of Money™ account for their child.
A statement insert is a quick and cost-effective way to get your message out to your existing membership.
Wish your teen members a happy birthday on their big day. Birthday cards are available in both postcard and greeting card formats.
Your teen members can use a membership card to collect rewards or just to show their affinity to the credit union.
Custom marketing resources available
As a full-service agency, we can handle pretty much any print or web marketing need. Let us know what you’re looking for and we’ll provide a price quote to meet your request.